When I first started blogging, I thought the only way to make money was through ads or sponsored posts. But over time I learned that social media, especially Facebook and Pinterest, can be powerful tools to grow your blog and actually start earning an income. If you’ve been posting and hoping people will just “find” your blog, let’s change that today.

The truth is, Facebook and Pinterest can do so much more than just drive traffic. They can build your audience, grow your email list, increase affiliate sales, and open doors to real money-making opportunities. The key is learning how to use them the right way and showing up with a clear strategy.

1. Facebook: More Than Just a Social App

Facebook is still one of the best places to build real relationships with your readers. While it might not seem as trendy as TikTok or Instagram, it has something the others don’t… community. And when you’re a blogger, community is what keeps people coming back.

Here’s how to use Facebook to start earning money through your blog:

• Create a Facebook Page for Your Blog

This is your professional space. Share your new blog posts, personal insights, behind-the-scenes moments, and short stories that reflect your brand. Treat your page like a mini blog, a place where people can get a glimpse of your personality and what your blog stands for.

• Join Facebook Groups in Your Niche

This is where the magic happens. Join groups where your audience already hangs out. Don’t go in just dropping links, go in to serve. Offer helpful advice, comment on others’ posts, and share your expertise. People notice that kind of authenticity. When they do, they’ll check out your profile and eventually your blog.

• Use Facebook Reels to Bring Your Blog to Life

Short videos are one of the best ways to grow your reach right now. You don’t have to be a dancer or comedian to make good Reels, you just need to be real. Share quick blogging tips, your daily routine as a blogger, or even your thoughts on trending topics in your niche. End your Reels with a simple call-to-action like “read more on my blog” or “link in bio.”

Reels also work great for promoting affiliate links or your own digital products. Just make sure you keep them natural and valuable. People love when creators share something that actually helps them.

• Build a Private Facebook Group

Once your audience starts growing, consider creating your own private group. This gives your readers a place to connect with you more personally. It’s also a great space to share exclusive tips, promote new blog posts, or even launch your products. Many bloggers use private groups to sell courses, eBooks, and templates because the audience there already trusts them.

2. Pinterest: The Silent Traffic Machine

Pinterest might look like a visual search engine for recipes and DIYs, but it’s actually one of the most underrated tools for bloggers who want consistent traffic. And traffic is what leads to income.

What I love about Pinterest is that it keeps working long after you hit “publish.” While Facebook posts fade fast, a good Pinterest pin can bring visitors to your blog for months or even years.

Here’s how to use Pinterest to make your blog profitable:

• Create Pins for Every Blog Post

Every time you publish a new article, create 2–3 pins for it. Use Canva to design eye-catching graphics with bold titles and clear images. Add your blog URL at the bottom so people know where it’s coming from.

Make sure your pin titles are keyword-friendly. For example, instead of saying “My Blogging Journey,” you could write “How I Made My First $500 Blogging” or “Simple Ways to Grow Your Blog Traffic Fast.”

• Use Idea Pins to Build Trust and Brand Recognition

Idea Pins (Pinterest’s short video or multi-slide format) are great for showing your personality. You can use them to share mini tutorials, quick blogging tips, or snippets from your day. The more your audience connects with your face and story, the more likely they are to click through and support your content.

• Drive Traffic to Affiliate Posts or Freebies

Pinterest is perfect for affiliate marketing. Let’s say you write a blog post reviewing your favorite blogging tools. You can create pins that link directly to that post. Each click has the potential to turn into an affiliate commission.

You can also use Pinterest to promote a freebie that leads to your email list, like a “Free Blog Planner” or “Pinterest Starter Guide.” Once people sign up, you can nurture them through email and share products or resources that earn your income.

• Stay Consistent

Pinterest rewards consistency. You don’t have to pin 50 times a day but make sure you’re active at least a few times a week. Use scheduling tools like Tailwind to help you stay consistent without spending hours on the app.

3. Connecting the Two: Facebook + Pinterest Strategy

The smartest bloggers combine both platforms to create a cycle of growth. You can use Pinterest to drive traffic to your blog, and Facebook to build relationships with the readers who come from Pinterest.

For example:

• Post your blog link on Facebook, but use Pinterest to get the clicks.
• Use your Facebook group to share new pins and ask your members to save them (this boosts visibility).
• Promote your Pinterest boards on your Facebook page to encourage followers to follow you there too.

Together, these two platforms can become your main sources of blog traffic and income.

4. How Bloggers Are Making Money Through These Platforms

Here are some real ways to turn your Facebook and Pinterest efforts into income:

• Affiliate marketing: Share links to products you love through blog posts and promote those posts on social media.
• Digital products: Use Facebook and Pinterest to launch eBooks, templates, or online courses.
• Ad revenue: More Pinterest traffic means more blog visitors, which means more ad income.
• Sponsored posts: Brands love bloggers who have active social audiences. A strong Facebook page and Pinterest profile can help you land deals faster.

So…

You don’t need a huge following to start earning. What you need is consistency, strategy, and a personal touch. When people feel connected to you, they’ll trust your recommendations and keep coming back.

So don’t wait until your blog is “perfect.” Start posting Reels, designing pins, and sharing your story. The more you show up, the more opportunities will come your way.

And remember, your blog is the foundation, but Facebook and Pinterest are the bridges that help people find it. Use them wisely, and they can open doors you never imagined.