A roadmap for those crucial early months
The first 90 days of blogging are crucial. They determine whether your blog grows or stays stuck. These early months should not be about perfection. They should be about building the foundation that helps your blog grow consistently for years.
New bloggers often overwhelm themselves with too much information and end up focusing on the wrong things. This roadmap breaks down exactly what to do month by month so you can build your blog with clarity, confidence, and intention.
Let’s walk through your first 90 days in detail.
**Month 1: Build the Foundation
First and foremost, get your blog set up the right way.
Month one is all about clarity, set up, and creating your core content. You are building the structure that everything else will grow on.
1. Choose your niche and ideal reader
Your niche does not have to be tiny, but it should be focused. You want to speak to a specific type of person and help them with a specific type of problem.
Ask yourself:
Who do I want to help
What problem do I want to solve
What do I feel confident writing about
What do people ask me about often
Clarity now will save you frustration later.
2. Set up your blog with the basics
Choose your platform, pick a clean theme, create your main pages, and make your site easy to navigate. Many beginners overthink this part. You do not need fancy design in month one. You only need functional.
Essentials to set up:
Homepage
About page
Contact page
Privacy policy and legal requirements
Simple navigation menu
Your goal is to make your blog look professional enough to be taken seriously but simple enough that you can grow without stress.
3. Create your first batch of posts
You will need five to eight core articles.
These posts should serve as the foundation of your blog. Think of them as your starting library of helpful content.
Your core posts should:
Solve problems
Teach skills
Answer questions
Offer value
Show your personality and style
Examples:
How to guides
Beginner tutorials
List posts
Step by step solutions
Personal stories with a lesson
These posts do not need to be perfect. They simply need to be helpful.
4. Learn beginner SEO
For just the basics, click HERE.
You do not need deep SEO knowledge right away. Basics are more than enough to get started.
Focus on
Using long tail keywords
Writing helpful titles
Structuring posts clearly
Using headers
Focusing on answers
SEO takes time to work, but the sooner you start, the better your long term growth.
Month 2: Build Systems and Consistency
Your habits matter more than your design. What does this mean?
Now that your blog is set up, you need systems that keep you consistent. For more details on this, click HERE.
1. Create a realistic posting schedule
You do not need to publish daily. You only need to publish consistently. Once a week is enough for growth. Twice a month still works if your posts are high quality.
Consistency will help Google trust you, help readers return, and help you build a routine.
2. Build your email list
Start early.
Your email list is the only audience you control. Social media can disappear. Algorithms can change. Your email list belongs to you. Want more insight on how to start an engaged email list? Check this link out.
Create a simple freebie such as:
A checklist
A small guide
A resource list
A template
Place signup forms
On your homepage
At the end of posts
In your sidebar
Inside your about page
Start growing it from day one.
3. Keep improving your writing
Writing is a skill that grows with practice. In month two, you should aim to:
Improve flow
Write more clearly
Break content into easy sections
Use simple language
Focus on value, not perfection
Writing outlines really helped me with this, and you can read more about that by clicking here. Your writing will evolve naturally as you stay consistent.
4. Continue learning SEO and keyword research
Deepen your understanding
How to choose keywords
How to research topics
How to structure posts
How to write for search intent
The sooner you learn SEO, the sooner your blog will grow on its own.
Month 3: Build Visibility and Momentum
Start putting your blog in front of new people. Check out THIS LINK for more information on why social media marketing is so effective for blogs.
Now you have content, consistency, and structure. Month three is about visibility.
1. Promote your posts strategically
Choose one main traffic source to focus on
Pinterest
Instagram
Facebook
TikTok
Threads
Quora
Learn the platform well instead of trying five at once. You only need one to grow steadily.
Pinterest is great for bloggers who want long term traffic.
Instagram is great for connection and storytelling.
TikTok is great for fast growth and personality based niches.
Pick one and stick to it.
2. Connect with others in your niche
Networking is one of the most underrated growth strategies.
Comment on other blogs
Engage in Facebook groups
Collaborate on posts
Join niche communities
Support other creators
This builds trust and opens doors for growth.
3. Study your analytics
Look at:
Which posts get the most views
What keywords bring traffic -click for more information
How long readers stay
Which posts convert best
Your analytics will tell you exactly what to create more of.
4. Start planning early monetization
You do not need to monetize yet if you are not ready, but this is the month to choose your direction.
Do you want to:
Start affiliate marketing – click for more information
Sell a digital product
Offer services
Prepare for sponsored content
Build a small workshop
Plan a future course
Start slow. Choose one monetization path and build from there.
Now that you are prepared, just realize…
Your first 90 days set the tone for everything that comes after. If you stay focused on the right things and avoid distractions, you will build a strong foundation that supports long term growth.
You do not need to rush. You do not need to know everything. You only need to be consistent, willing to learn, and ready to grow step by step.
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